Step 1 : Download the demo version
of Creditmatics1.0 and Key2Market1.0
Step 2: Practice Creditmatics1.0 and Key2Market1.0 till you gain confidence in working in Creditmatics1.0 and Key2Market1.0 .
Step 3: Download a copy of the portable EULA for
Creditmatics1.0 and Key2Market1.0 which allows you to install and work in your employer's business premises. You can show
this Portable EULA to your prospective employer.
Step 4: Now, you can tell your prospective employer:
(a) how out of his entire market, a section of customers are with him, and the
rest are with his competitors; and the criteria on which the customers base their choice; and by a right mix of features
( for eg. your employer may offer a feature, which the customers may not opt for, or his services may be weak in another feature,
which is a critical criterion. Your prospective employer may be spending resources on features his customers don't actually
count on, while not strengthening features which they are very keen about.
(b) It is evident that you can create data about the features of your employer's and his competitors' products
/ services; you can classify and categorize your employer's customer-base based on age,income,education,occupation
and gender ; you can create a Opinion Poll Questionaire and conduct an opinion poll.
(c) Using the inputs from the opinion poll in Creditmatics1.0 and Key2Market1.0 and analyse the expected change in the customer-base for a change in any feature-i.e.,arrive at the optimum
feature mix needed to make the maximum number of customers choose your employer's product/service instead of his competitors'
product/service.(You may take a copy of the details of Creditamatics process from the home page.)
(d) This will not be a one-time operation. There will be changes in customer-preferences as
the competitors will also try to recover lost market-share, and market dynamics keep changing. In
short, you will be needed in your employer's organisation constantly.
Step 5 : So far, you would have demonstrated to your prospective
employer your worth as a CABS Guru .Now, time is ripe
for you to buy your Creditmatics1.0 and Key2Market1.0 packages.
Important: IN the demo version of Creditmatics1.0 and Key2Market1.0 ,you can change the value of Interest in Creditmatics1.0 and price in Key2Market1.0. Values of other features can be changed only in the full version. Therefore,it will be advisable to have the
full version for a serious career as a CABS Guru.